From expansion strategy to international operation and scale
Transformamos decisões de expansão em presença real no mercado.
We support international companies entering, operating and growing in Brazil, as well as Brazilian organizations expanding into global markets.
From the World
to Brazil:
From Brazil
to the World:
Differentials
Local presence,
global perspective
More than 20 years of executive experience in Brazil and international markets.
Execution, not only
consulting
We work alongside our clients’ teams to structure and execute, not only recommend.
A tailored international network
Each project is structured with the right specialists at the right time.
International growth with the structure to scale
Internationalization requires more than strategy. It requires operational clarity, adaptability and sustainable decision-making throughout the process.
We work close to the reality of each operation, recognizing that expansion processes rarely follow linear or fully predictable paths.
As an executive hub of capabilities, Hubra brings together practical experience, local presence and specialized support, adjusted to the complexity and timing of each company.
We value consistent operations over accelerated moves without practical grounding.
Valorizamos clareza, pragmatismo e responsabilidade operacional. Preferimos decisões sustentáveis a movimentos acelerados sem sustentação prática. Entendemos que internacionalização envolve variáveis que raramente aparecem por completo nos planos iniciais, e que boa execução depende da capacidade de adaptação, coordenação e presença contínua.
A experiência da Hubra em diferentes mercados reforça uma visão clara: expansão internacional bem conduzida depende menos de promessas grandiosas e mais da capacidade de transformar estratégia em operação estável, confiável e funcional na prática.
Scope of Work
We work side by side with clients to structure and execute, not only recommend
Hubra works in close integration with the client’s executive teams, combining strategic reading, practical structuring and close execution support to turn critical decisions into concrete growth movements.
This model brings strategy and execution closer together, making decisions clearer, more coordinated and actionable.
About Hubra
A Hubra atua na intersecção entre estratégia e execução, apoiando empresas a operar e crescer no Brasil e em novos mercados.
Operamos em rede com especialistas seleccionados a nível global, estruturando cada projeto com as competências certas, no momento certo, e coordenando com liderança executiva local.
Não somos consultoria tradicional. Somos extensão da equipa do cliente, em projetos onde credibilidade, execução e responsabilidade fazem a diferença. Atuamos de forma seletiva, em projectos onde execução, credibilidade e responsabilidade são críticas.
A Hubra é fundada e liderada por
Afonso Antunes, com mais de 20 anos de experiência executiva em internacionalização, com atuação direta na estruturação e execução de iniciativas de expansão em múltiplos mercados.
Hubra operates at the intersection between strategy and execution, supporting companies as they operate and grow in Brazil and in new markets.
We work through a network of selected specialists across different markets, structuring each project with the right capabilities at the right time, and coordinating execution with local executive leadership.
We are not a traditional consulting firm. We are an extension of the client’s team in projects where credibility, execution and responsibility make a difference. We work selectively in contexts where these factors are critical.
Hubra was founded and is led by Afonso Antunes, who has more than 20 years of executive experience in internationalization, with direct involvement in structuring and executing expansion initiatives across multiple markets.
Afonso Antunes
Founder &
Managing Partner
Where strategy meets
execution and results
Go-to-Market with those who
have led operations in practice
Services
Structure
International
Expansion Plan
We structure expansion decisions based on data, market reading and executive experience, turning ambition into an executable roadmap.
Market Intelligence
and Sector Studies
We develop critical analyses and executive immersions into the target market, supporting strategic decisions with real context and international benchmarks.
Market Entry Strategy
and Local Structuring
We define the entry model and operating structure for the target market, aligning strategy, risk and execution feasibility.
Execute
Go-to-Market
Strategy
We design and operationalize market entry strategies, from positioning to commercial activation.
International
Marketing
We adapt positioning and communication to the local context, ensuring relevance, credibility and effectiveness in the target market.Operational Alignment
Operational
Alignment
We ensure that the organization, processes and resources are prepared to execute the strategy consistently.
Mentoring
and Training
We transfer executive experience to teams and leaders, accelerating decision-making and execution capability.
Sustain
Country Manager
as a Service
We provide senior executive leadership, with experience across multiple operations, to structure and execute market presence with flexibility and risk management
Legal Representation
in Brazil
We provide the local representation required by law, acting as legal representative and statutory or operational director, with full responsibility, compliance and direct alignment with the operation.
Contact
Go-to-Market &
International Expansion
E-mail & phone
Address
Alameda Lorena, 131 — Sala 13
Jardim Paulista — CEP 01424-001
São Paulo – Brasil
Form